Implementation of a co-living business model in Bangkok, Thailand

Name: Mcgoldrick, James Connor

keyword: Co-living

; Hospitality services

; Real estate

; Digital nomads

Abstract: The aim of this business plan is to analyse the extent to which a co-living business model can successfully be implemented and executed in the city of Bangkok, Thailand. The co-living industry in Thailand is at a very early stage and has seen only a handful of smaller operators taking on the trend in places like Bangkok, Phuket, and Chiang Mai. With the conventional rental industry being disrupted by the co-living trend and the Thai economy steadily recovering from a crippling recession, the hypothesis is that Bangkok can be the ideal next co-living hub in South East Asia. The business will generate a profit by renting residential properties, then subletting separate rooms to residents while providing basic facilities, management and hospitality services to generate additional recurring revenue streams. Data was collected using an online survey, with a sample of 60 digital nomads/expats answering a total of 10 relevant questions. The results of the survey were then analysed and used to enhance the business model according to the identified consumer preferences

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Swierczek, Fredric William

Role: advisor

Created: 2021

Modified: 2023-03-03

Issued: 2023-03-03

DOI: 10.14457/TU.the.2021.156

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Global Business Management

Grantor: Thammasat University

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