Piraya Polsombat. Needs analysis of business English for the sales division at a Japanese trading company in Thailand. ปริญญาโท(Teaching English as a Foreign Language). มหาวิทยาลัยธรรมศาสตร์. หอสมุดแห่งมหาวิทยาลัยธรรมศาสตร์. : มหาวิทยาลัยธรรมศาสตร์, 2015.
Needs analysis of business English for the sales division at a Japanese trading company in Thailand
Abstract:
Currently, it is known that English communication is one of the most significant tools to bridge the gap between people across different countries and languages. Thai people still often lack the English proficiency to communicate, especially in a business context. The purpose of this study was to investigate the English language skills needed by employees working at a Japanese company in Thailand, and analyze the language difficulties that they encounter when communicating in English at the work place. The participants were 30 employees in the sales division at the target Japanese trading company. A questionnaire containing close-ended questions, open-ended questions, and a 4 points Likert scale were distributed to the selected participants. It can be concluded from the findings that most of the employees in the sales division needed speaking and listening skills for communication in their careers. Their language difficulties in each skill that they encountered at the work place were mostly regarding Japanese accents, vocabulary, technical terms, word choices, grammar and the exposure to English language. The research conducted for this study could help Human Resource Departments to arrange business English courses for the employees according to their needs and difficulties