Nuttapol Youngyuensin. Needs analysis in English communication skills among Thai employees of Yusen Logistics (Thailand) Co., Ltd.. Master's Degree(English for Careers). Thammasat University. Thammasat University Library. : Thammasat University, 2015.
Needs analysis in English communication skills among Thai employees of Yusen Logistics (Thailand) Co., Ltd.
Abstract:
With the dynamic change of the business environment in the logistics industry, effective English communication can give a competitive advantage in business transactions and allow the employees to accomplish their tasks. This study aimed to assess the needs in English communication skill perceived by the employees working in Ocean Freight Forwarding Group of Yusen Logistics (Thailand) Co., Ltd. in order to set up an appropriate training course that suits the learners' needs. The respondents were 40 Thai employees working in OFFG division. The research instrument used was a survey questionnaire and a semi-structured interview. The questionnaire consisted of four parts, including background information, English background, difficulties concerning English skills, and the needs to improve English skill. The interview was completed one week later and the questions were based on the result of the questionnaire. The findings of the study revealed that the respondents perceived writing as the most problematic skill followed by speaking. In addition, they still had the need to improve their English skills, especially in the areas related to business writing, grammar, and vocabulary in order to do their work. The organization should consider the learners' needs when setting up the training course so that the employees can work effectively and efficiently
Thammasat University. Thammasat University Library