Abstract:
This research aimed to study the current and required community enterprise entrepreneurs (OTOP) Chang Klang District. Nakhon Si Thammarat Province To support the competition by using questionnaires. The samples were 120 community enterprise entrepreneurs and community enterprise members, statistics used for data analysis, frequency, percentage, mean, standard deviation, and PNI modified.
The research results were found that the overall performance level of the business was at a high level with an average of 3.84 (SD = 0.81). When considering each aspect, it was found that most of the performance was the best, which was characteristic with a mean of 3.93 (SD = 0.84) secondary the skill level had an average of 3.87 (SD = 0.79). Knowledge had a standard of 3.71 (SD = 0.81), respectively. The order of importance by PNI modified demand indicators as follows: 1) knowledge, 2) characteristics, and 3) skills, respectively.
For enhancing competitiveness, community enterprise entrepreneurs (OTOP) should be competent in development 1) knowledge on issues of regulations, trade, production, information technology, 2) skills in continuous networking, product development. And the organization continued Organizational innovation and 3) characteristics, knowledge exposure, and innovation; The focus on entrepreneurship to create a more competitive advantage.