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Sukanda Sungwornyothin. The Influences of Country of Origin, Product Quality, Brand Image, and Consumer Behavior on Customer Purchase Intention in Soap market in Vientiane, Lao PDR. Master's Degree(Business Administration). University of the Thai Chamber of Commerce. Central Library. : University of the Thai Chamber of Commerce, 2018.
The Influences of Country of Origin, Product Quality, Brand Image, and Consumer Behavior on Customer Purchase Intention in Soap market in Vientiane, Lao PDR
Name: Sukanda Sungwornyothin
Address:
University of the Thai Chamber of Commerce
keyword:
Soap market
Abstract:
Objective: The economic development of Lao PDR has developed well over the last 20 years since the transformation of the socialist economy into a free economic system. Laos economy has continuously grown, especially in the capital of Laos "Vientiane" with foreign investment and imports of a large number of goods. People have gained more spending power. Laos has imported many soap products from Thailand. Thus, this research aims to study the factors influencing consumers intention to buy soap products in Vientiane, Lao PDR.
Materials & Methods: Employing quantitative method, the target population is the Lao population living in Vientiane. There are many factors in this research that have an impact on consumer intention to buy including country of origin, product quality, and brand image. Out of 400 questionnaires, 389 questionnaires were received from cosmetic clients in supermarkets, drug stores, and dealers. The data analysis in this research employed multiple regression method.
Conclusion: This finding shows that the most important factor affecting the intention to buy soap products was brand image followed by product quality and country of origin respectively.
University of the Thai Chamber of Commerce. Central Library
Address:
BANGKOK
Email:
library@utcc.ac.th
Name: Theeranuch Pusaksrikit
Role:
advisor
Created:
2018
Modified:
2021-06-23
Issued:
2021-06-23
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Bussiness Administration
Level: Master's Degree
Descipline: Business Administration
©copyrights University of the Thai Chamber of Commerce
RightsAccess:
ใช้เวลา
0.025225 วินาที
Sukanda Sungwornyothin
| Title | Contributor | Type |
|---|---|---|
| The Influences of Country of Origin, Product Quality, Brand Image, and Consumer Behavior on Customer Purchase Intention in Soap market in Vientiane, Lao PDR
มหาวิทยาลัยหอการค้าไทย Sukanda Sungwornyothin | Theeranuch Pusaksrikit | วิทยานิพนธ์/Thesis |
Theeranuch Pusaksrikit
| Title | Creator | Type and Date Create |
|---|---|---|
| Factors influencing customer repurchase intention by using third-party platform booking flight ticket in China
มหาวิทยาลัยหอการค้าไทย Theeranuch Pusaksrikit | Moyu, Li. | วิทยานิพนธ์/Thesis |
| Exploring the relationship between luxury value and purchase Intention of female purchasing Chinese cosmetics brands in Nanning
มหาวิทยาลัยหอการค้าไทย Theeranuch Pusaksrikit | Huang, Donglian. | วิทยานิพนธ์/Thesis |
| The Influences of Country of Origin, Product Quality, Brand Image, and Consumer Behavior on Customer Purchase Intention in Soap market in Vientiane, Lao PDR
มหาวิทยาลัยหอการค้าไทย Theeranuch Pusaksrikit | Sukanda Sungwornyothin | วิทยานิพนธ์/Thesis |