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Mo, Yuchen.. The impact of brand image and customer satisfaction on China smart mobile phone brand loyalty in Guangxi, China. Master's Degree(International Business Management). University of the Thai Chamber of Commerce. Central Library. : University of the Thai Chamber of Commerce, 2019.
The impact of brand image and customer satisfaction on China smart mobile phone brand loyalty in Guangxi, China
Name: Mo, Yuchen.
Address:
University of the Thai Chamber of Commerce
keyword:
Brand image
LCSH:
Brand loyalty-China.
Abstract:
The objective of the study was to investigate the impact of brand image and customer satisfaction on China smart mobile phone brand loyalty in Guangxi China. In this analysis, 400 questionnaires from Guangxi China smart cell phone customers were used. Personal data is analyzed with descriptive statistical analysis and cross-table assessment, and the information are evaluated with a mean and standard
deviation analysis. The analysis of various regressions is used to examine the postulated hypothesis. Through the results of the research, both brand image and customer satisfaction had direct positive effect on brand loyalty, and brand image had direct positive effect on customer satisfaction of China smart mobile phone in Guangxi China. If China smart mobile phone company plans to enhance brand image
or customer satisfaction, it would be more useful to enhance the brand loyalty from customer. Therefore, this research could be useful information for China smart mobile phone companies managers in an environment of keen competition.
University of the Thai Chamber of Commerce. Central Library
Address:
BANGKOK
Email:
library@utcc.ac.th
Name: Suthawan Chirapanda Sato
Role:
advisor
Created:
2019
Modified:
2021-05-27
Issued:
2021-05-27
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
658.83430951 M687i
eng
DegreeName: Master of Bussiness Administration
Level: Master's Degree
Descipline: International Business Management
©copyrights University of the Thai Chamber of Commerce
RightsAccess:
ใช้เวลา
0.036405 วินาที
Mo, Yuchen.
| Title | Contributor | Type |
|---|---|---|
| The impact of brand image and customer satisfaction on China smart mobile phone brand loyalty in Guangxi, China
มหาวิทยาลัยหอการค้าไทย Mo, Yuchen. | Suthawan Chirapanda Sato | วิทยานิพนธ์/Thesis |
Suthawan Chirapanda Sato
| Title | Creator | Type and Date Create |
|---|---|---|
| The impact of brand image and customer satisfaction on China smart mobile phone brand loyalty in Guangxi, China
มหาวิทยาลัยหอการค้าไทย Suthawan Chirapanda Sato | Mo, Yuchen. | วิทยานิพนธ์/Thesis |
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