Sookchok Thongsook ularn. English Communication for a Staff Car Dealer Company in Pathumtani Province. ปริญญาโท(สาขาวิชาภาษาอังกฤษ (หลักสูตรนานาชาติ)). Mahachulalongkornrajavidyalaya University. Center Library. : มหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย, 2562.
English Communication for a Staff Car Dealer Company in Pathumtani Province
Abstract:
The purpose of this research were: 1) to study ability of English communication for a staff car dealer company in Pathumthani province, 2) to analyze the frequency of using English communication for a staff car dealer company in Pathumthani province and 3) and to propose the ways of English communication solving for a staff car dealer company in Pathumthani province.
This study was a mixed methods between a qualitative and quantitative research in nature. A questionnaire was used for collecting quantitative data form 60 staffs and an in-depth interview was used for collecting qualitative data from 7 key informants. An analyzing quantitative data statistics including Frequency, Percentage, Mean and Standard Deviation (SD) was used and a content analysis was used for analysis.
Results of the study were as follows:
1. Findings from the English communication for a staff car dealer company in Pathumthani province, it found that the first part of study ability of English communication was (x ̅ 2.72). so, it can be interpreted that the students had a medium level, and second part was the frequency of using English communication was (x ̅ 4.26). Which is interpreted as being at high level.
2. Findings from the frequency analysis of using of English communication for a staff car dealer company in Pathumthani province. It revealed that frequency of using of English communication was (x ̅ 3.82). Which was interpreted as being at high level.
3. Findings from interviewing people proposing the way to develop English communication for a staff car dealer company in Pathumthani province. It found that they were require to study the biggest challenge to develop English communication skill by the of practice self-learning, didnt be afraid of, didnt be shy and fearful, English business were very important for many things in our daily life, strategy of good speaker was seeking for the way to express to speak English in the public speaking that they did not feel nervous or fear when they speak English, learning English effectively was not be afraid to make mistakes when speaking English, be confident, made sure that you get lots of practicing and used it real situation such as: seminars, meetings or conference, the process of communication was step of effective communication from customer service representatives is imperative to solving problems quickly, study International Phonetic Alphabet in order to know how to pronounced and to spoke English, ideas to speak English with customers are to talk with them in English while making sales and meeting their needs, overcoming shyness and fear were necessaries, international trade agreements are concluded in English, improving English by YouTube, TV, podcast, BBC, VOA, English conversation ,chat on Facebook and group discussion were fruitful for the English improving. Moreover, company should provide budget for improve staffs English communication. For instance, the budget for training English or employees seminar both internal and external countries.
Mahachulalongkornrajavidyalaya University. Center Library