Dong Bai. Personal Resources and Entrepreneurial Intentions: The Mediating Effect of Entrepreneurial Opportunity Identification and The Moderating Effects of Social Resources and Perceived Risk. Doctoral Degree(Business Administration). Dhurakij Pundit University. Learning Center and Library.. : Dhurakij Pundit University, 2018.
Personal Resources and Entrepreneurial Intentions: The Mediating Effect of Entrepreneurial Opportunity Identification and The Moderating Effects of Social Resources and Perceived Risk
Abstract:
Entrepreneurship plays an increasingly prominent role in promoting social and economic development and employment. Over the past 40 years, scholars have been enthusiastic about entrepreneurship research, and their research themes have been undergoing significant changes. But scholars agree that we should constantly analyze the process of entrepreneurship and carefully reveal the mechanism of the emergence of new ventures in the study of entrepreneurship. At present, entrepreneurship research is focused on the investigation of individual entrepreneurs, that is, how individual characteristics affect entrepreneurship intention, how to identify and utilize favorable business opportunities, and the impact of entrepreneurship opportunities on entrepreneurship activities. In the past, academic research on entrepreneurship paid more attention to entrepreneurs' entrepreneurial intention and decision-making, holding that entrepreneurs' entrepreneurial decision-making is the beginning of entrepreneurship. With the gradual deepening of entrepreneurship research, in recent years, more and more researchers begin to recognize the importance of entrepreneur characteristics and entrepreneurial opportunities. They believe that entrepreneurship is a series of processes in which potential entrepreneurs use their internal and external resources to identify, develop and utilize entrepreneurial opportunities. So what are entrepreneurial opportunities for entrepreneurs who need to take the initiative? What personality traits can help entrepreneurial opportunities identification? Will external resource
utilization affect entrepreneurial opportunities identification? Will the identification, development and utilization of entrepreneurial opportunities lead to the formation of entrepreneurial intention and then transform into entrepreneurial behavior? These questions have not been solved in academia for a long time. In order to better understand the mechanism of entrepreneurial intention through entrepreneurial opportunity identification, reveal the mechanism of individual factors influencing entrepreneurship opportunity identification, and better guide entrepreneurship activities, the author introduces the individual characteristics of potential entrepreneurs (proactive personality and entrepreneurial self-efficacy), social resources (social capital and network capacity), entrepreneurial opportunity identification, perceived risk and entrepreneurial intention into the research framework. On the one hand, it reveals the impact of individual characteristics on entrepreneurial opportunity identification and entrepreneurial intention; on the other hand, it describes how entrepreneurs' individual characteristics affect entrepreneurial opportunity identification under the influence of different levels of social resources, and how entrepreneurial opportunity identification transform into entrepreneurship intention under the influence of different perceived risk levels. With the help of these
two main lines, this study can not only draw the expected conclusions of this study, but also reveal the intrinsic mechanism of entrepreneurs' entrepreneurial behavior evolution. Through literature review, theoretical deduction and empirical analysis 617 questionnaires data of tested college students. The results show that: college students' proactive personality and entrepreneurial self-efficacy have a significant positive impact on entrepreneurial opportunity identification. The more social capital or the stronger network ability, the stronger the effect of college students' personal characteristics on entrepreneurial opportunity identification; entrepreneurial opportunity identification significantly promotes entrepreneurship intention, and perceived risk has a significant moderating effect in the relationship. Employment opportunity identification plays a partially mediating role in the process of college students' personal characteristics significantly promoting entrepreneurial intention. The conclusion of this study not only clarifies the influencing factors of entrepreneurial opportunity identification and the mechanism of entrepreneurial opportunity identification influencing entrepreneurial intention, but also deeply excavates the influencing mechanism and external factors in the relationships of entrepreneurs' personal characteristics, entrepreneurial opportunity identification and
entrepreneurial intention. Additionally, the research not only can be viewed as a mirror and to a certain extent guideline entrepreneurs how to use their own characteristics to identify entrepreneurship opportunities and how to cultivate
personal characteristics and social networks that help to enhance entrepreneurship opportunity identification and entrepreneurship intention, but also enriches the theories of entrepreneurship research.
Dhurakij Pundit University. Learning Center and Library.