Translation techniques on names of Thai dishes from Thai into English

กลวิธีการแปลชื่ออาหารไทยเป็นภาษาอังกฤษ

Name: Supitcha Khanjanavisittaphol

LCSH: Burapha University.Faculty of Humanities and Social Sciences

Abstract: This research project was aimed to investigate what the translation techniques were employed in the translation process of Thai dish names and what the frequency and percentage of each technique used to translate these names were. The research data were collected from Thai-English menus of six selected restaurants in Chonburi Province, Thailand. There were 1,022 samples from the collected menus, which were analyzed and categorized using Malone’s translation techniques as the research framework. After the data analysis, there were eight out of nine techniques used and 2,490 uses of different techniques were found in total from the research data. The eight techniques were Equation, Reordering, Amplification, Substitution, Reduction, Convergence, Divergence and Condensation while Diffusion was not found. From the findings, the most frequently used technique was Equation technique with the frequency of 899 names counted as 36.10% of all the techniques found, followed by Reordering with 578 names or 23.21% and Amplification with 327 names or 13.13%. The least used technique was Diffusion technique, which was not found in the research data, followed by Condensation and Divergence with seven names counted as 0.28% and 80 names counted as 3.21% of all techniques found, respectively. For further study, many areas could be further investigated e.g. the locations of restaurants, such as South or Center of Thailand, or translators’ backgrounds. In addition, this research could play an important role as a guideline to help translators in the future translation of Thai-English menus for Thai cuisines so that worldwide customers could have the best understanding of what the menus are.

Burapha University. Library

Address: CHONBURI

Email: buulibrary@buu.ac.th

Name: Somphob Yaisomanang

Role: Principal advisor

Name: On-Usa Phimsawat

Role: Co-advisor

Created: 2018

Modified: 2020-06-15

Issued: 2020-06-15

eng

DegreeName: Master of Arts

Level: Master's Degree

Descipline: English for communication

Grantor: Burapha University

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