The development of organizational culture in one small enterprise in the textile industry

การพัฒนาวัฒนธรรมองค์การของพนักงานในองค์การธุรกิจขนาดย่อมในอุตสาหกรรมสิ่งทอ

Name: Awiroot Rittiyong

Name: Watunyoo Suwannaset

Name: Paratchanun Charoenarpornwattana

LCSH: Corporate culture

LCSH: Organizational behavior

LCSH: Textile industry

Abstract: The purpose of this study was 1. To develop an organizational culture for a one small and medium-sized enterprise in the textile industry in Chon Buri. 2. To ensure the job descriptions reflect the newly developed organizational culture. 3. To propose, based on new core values, a training road map developing KSAs (Knowledge, Skill and Attribute) displaying the organizational culture. This research aims to study the development of organizational culture and performance practice guidelines which are consistent with the organizational culture of employees in one small and medium-sized enterprise in the textile industry. The research methodology employed in this study – research design, participants, data collection instruments, data collection process, data analysis, trustworthiness, and ethical considerations. In this study, the selected sample groups are from employees, supervisors, executives, and clients. A number of 29 persons from purposive sampling are the target group who influence the organization’s interest and direction. In this study, the researcher selected the samples from employees, supervisors, executives, and customers. There are 3 sampling groups with the selection criteria as follows: Group 1 Key informants - Managing Director, General Manager, Factory Manager, and Section Managers (6 persons) Group 2 Casual informants - Staff, Senior Staff (16 persons) Group 3 General informants - Stakeholders (7 persons). This is qualitative research, with approaches, theories, and other related studies following the research tools as: 1. Interview guide of the semi-structured interview 2. Focus group discussion – selected sample groups from Group 1 including top executives and management level. The qualitative data analysis is conducted and summarized according to concepts and objectives of the study, with content analysis/ synthesis towards the framework for organizational development based on The Case-Based Data Analysis by Creswell (2007, pp. 156-157) in seven steps as follows: 1. Create and organize files for data. 2. Read through text, make margin notes, form initial codes. 3. Describe the case and its context. 4. Use categorical aggregation to establish themes or patterns.5. Use direct interpretation. 6. Develop naturalistic generalizations. 7.Present an in-depth picture of the case using narrative, tables, and figures. The results of the research were as follows: this study report is based on data collected from the stakeholders including management team, employees, suppliers and customers in the selected small and medium-sized textile business who have developed the acronym of core value representing the organizational culture of this company as ‘F-A-S-T’. The terms below are an explanation of each letter: F = Fast Design, A = Accountability, S = Superior performance, T = Trustworthiness

Burapha University. Library

Address: CHONBURI

Email: buulibrary@buu.ac.th

Created: 2562

Modified: 2020-04-26

Issued: 2020-04-26

บทความ/Article

application/pdf

ISBN: 0125-3212

BibliograpyCitation : วารสารศึกษาศาสตร์ มหาวิทยาลัยบูรพา. ปีที่ 30, ฉบับที่ 3 (ก.ย.-ธ.ค. 2562), หน้า 243-262

eng

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