The comparative study of business performance for textile industry utility system in Thailand, Bangladesh, Vietnam and Pakistan by B Company Score

紡織業共用系統在泰、孟、越、巴 之銷售績效比較--以B 公司為例

Name: Liang-Chang Ou

LCSH: Business planning -- Asia -- Case studies

LCSH: Textile industry -- Asia

LCSH: Textile industry -- Marketing

Abstract: Business activity in a country may be exposed to various factors such as culture, politics, religion, economics, geography, history, climate and civilization. Company B in his four main markets, Thailand and Vietnam has complete different religion, politics and civilization compared to Bangladesh and Pakistan. Bangladesh’s climate and geography also has a drastic difference to Pakistan. Using revenue or profit to compare market performance, would produce unrealistic results, due to the unique environment of each market. By using Company B’s data as the in/output item, and together with the DEA as a method, this study will provide results regarding to business performance. The result can be used taking in account of the different factors that can effect business activity furthermore, to an extent, using logical explanations it can be used to predict future decisions, rules and policies of the markets. The result indicates greater performances in the later years in all markets. In 2009, affected by the global financial crisis, it was the worst year. Thailand and Bangladesh’s shows more promising results. But the Bangladesh market own low Scale Efficiency Value, shows decreasing returns to scale. It is necessary to control the spending on fixed costs. Vietnam market lacks Scale Efficiency, which causes Increasing Return to Scale, should definitely expand in Vietnam in the future.

Abstract: 商業活動深受各個國家市場之文化、政治、宗教、經濟、地理、歷史、氣 候及民族性所影響。個案B 公司四個主要市場泰國、孟加拉、越南及巴基斯坦 中，泰國及越南在宗教、政治制度及民族性與孟加拉及巴基斯坦完全不同，孟 加拉的氣候與地理條件也與巴基斯坦存在巨大差異。這四個國家都在工業啓始 階段發展紡織業，B 公司在這四個國家拓銷紡織業共用機電系統20 餘年。如果 只用成交額或利潤金額，來評量各個市場的績效，而忽略了個別市場特殊景氣 狀況，評量比較結果將會嚴重失真，沒辦法用來斟酌奬賞及發展未來之用。 本研究以資料包絡分析法( Data Envelopment Analysis, 簡稱DEA )為工具， 歸列B 公司數據資料為投入項及產出項，期盼擁有邏輯性的結論，可以用來改 進B 公司對這四個市場，甚至未來新市場之策略制定及執行準則。 資料包絡分析（ DEA ）法計算結果，依照年度別評比，後期年度績效在每 一個市場都比前期年度好，2009 年度受全球金融危機影響，是所有評比年度裡 最差的一個年度。依照市場別評比，泰國及孟加拉市場績效較好，孟加拉市場 各種數據絕對值，遠大於其他三個市場，但是規模效率值有改善空間，而且呈 現規模報酬遞減，應該考量節制固定成本支出。巴基斯坦及越南市場績效較差， 考量越南市場規模效率值較低，而且呈現規模報酬遞增，應該籌劃積極性市場 擴張作為。

Rangsit University Library

Address: Pathumthani

Email: rattanapornn@rsu.ac.th

Name: Wanchun Duan

Role: Advisor

Created: 2018

Modified: 2023-11-15

Issued: 2020-01-22

วิทยานิพนธ์/Thesis

application/pdf

chi

Spatial: Thailand

Spatial: Bangladesh

Spatial: Vietnam

Spatial: Pakistan

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Business Administration

Grantor: Rangsit University

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