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Qianwen Yu. Rresearch on optimization of customer experience in network education platform : taking qing class online education platform as an example. Master's Degree(Business Administration). Rangsit University Library. : Rangsit University, 2018.
Rresearch on optimization of customer experience in network education platform : taking qing class online education platform as an example
网络教育平台中的顾客体验优化研究 以轻课 网络教育平台为例 于茜文 撰 此论文为申请中国国际学院 工商管理专业研究生学历 之学术毕业论文 兰实大学研究生院 公
Name: Qianwen Yu
LCSH:
Distance education
Abstract:
The economic and social development has been accelerated as we move into
information age, so the demand for education and re-training increases as people try to
keep up with the fast pace of these changes. Continuous learning has been more
important than ever. However, it is unrealistic for working people in this fast-changing
era to go back to the classroom for regular learning. As a result, it has fueled the rise of
online educational alternatives. Meanwhile, more and more attention has been paid to
the user satisfaction on the experience of using online education. In this paper,
literature review discussed the current situation of online education and the result of
other research on online education. Taking "Qing Class" online education as an
example, a survey with questionnaires was conducted to study the user satisfaction on
learning online and the factors affecting the user satisfaction towards online education
platform, and then drew out the recommendation for further improvement. The author
hopes that this paper will contribute to the overall development of online education
industry.
Students Signature
Abstract:
随着经济社会的发展和信息化时代的到来，工作上的综合素质培训、知识的
加速储备和更新已成为人们现实生活中必不可少的重要组成部分。终身学习、终
身受教的观念已经越来越渗透到人们的心中。然而，现代人在变革的时代和经济
的潮流中，如果让他们放弃他们当下所拥有的一切，重新进入传统课堂学习是不
现实的。网络在线教育的形式随着时代的发展而出现，逐渐成为更多学习者的选
择。与此同时，网络教育的用户体验感也随之受到学者们及广大用户们的关注。
本论文采用文献分析的研究方法，分析出网络教育的发展现状及研究成果；通过
问卷调查法了解使用过网络教育平台的用户对网络教育的认知和体验，了解到影
响用户体验的因素，从而进行有针对性的体验优化。本研究以轻课网络教育
为案例，深入分析网络教育中影响用户体验感的因素，从而研究出用户体验的可
优化点，最终制定出优化方法，希望对网络教育行业整体的发展起到较为有效的
作用。
Rangsit University Library
Address:
Pathumthani
Email:
rattanapornn@rsu.ac.th
Name: Duan Yun Long
Role:
Advisor
Created:
2018
Modified:
2023-03-16
Issued:
2020-01-21
วิทยานิพนธ์/Thesis
application/pdf
chi
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Rangsit University
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Qianwen Yu
| Title | Contributor | Type |
|---|---|---|
| Rresearch on optimization of customer experience in network education platform : taking qing class online education platform as an example
มหาวิทยาลัยรังสิต Qianwen Yu | Duan Yun Long | วิทยานิพนธ์/Thesis |
Duan Yun Long