Abstract:
The objectives of this qualitative research are to explore: the CSR activities done in the selected industries in Maptaphut in the past 20 years as well as the current practices of the CSR activities, reasons for setting up the CSR policies, outcomes of the CSR practices performed by the industrials, and proposing guidelines for CSR practices for the industrials benefitting all parties. Constructivism (interpretivist) is the research paradigm in this study. The research participants were 21 people who were top management steering committees and operational personnel of industries with the total of seven persons, seven heads and the operational officers of the provincial units in Rayong, and seven of the community representative comprises of community leaders, community committee with at least five years of work experience in CSR practices. Interviewed data and document reviews were integrated as data collection instrument to answer the research questions. Data were collected using both in-depth and semi structured interview techniques. The result of manual coding reported 4 main themes and 16 sub-categories. This paper revealed past CSR practices, current CSR practices, and future CSR practice. The current practices of the CSR activities including: Health activities, Education activities, Socio-Economic activities, Community activities, and Environmental activities. The reasons selected industrials set up the CSR policies were to comply with the government policies, to support the communities those were environmentally affected by the operation of the industries. The study also proposed CSR management guidelines for Maptaphut in Rayong Province.