Abstract:
The purposes of this research were to study logistics effectiveness of the service industry in Thailand, to study the development of the potential for the service of logistics industry in Thailand and to analyzed the guidelines for the development of the logistics enterprises potentiality for the logistics business services industry in Thailand.
The sample used in this study were 392 logistics services providers in Thailand and 5 performer executives agency with the most ultimate experience. Questionnaires and depth interviews were used to collect data. The statistics used in data analysis were descriptive statistic which consisting of frequency, percentage, mean, Standard Deviation and inferential statistic, ANOVA (One way ANOVA) and Multiple Comparisons.
The results revealed that provider for the logistics business group 1 which is the transport provider, emphasize on the logistics services effectiveness, convenient, economize, safety and rapidity more than the others group. The opinion of the logistics business services group 1 to group 5 on the capacity development of the logistic services had no significant difference. Therefore, the Guidelines of the development for the logistics enterprises potentiality in Thailand must included encouragement and supportive the development of the infrastructure, as well as Information Technology development and human resources development. These factors would contribute to the empowerment for the competition from the government and the operator of the logistics services by creating synergies between operators and ability to share based on the foster of the efficiency in providing services to meet the highest levels of customer satisfaction. The effectiveness of logistics services included a good convenient, economize, safety and rapidity.