Abstract:
This article is concerned with finding ways to improve physical Phimai to promote
tourism by studying the environmental and physical characteristics of the Phimai area
that affect a direct impact on tourism activities and analyzing physical problems in
Phimai. As the physical nature of the Phimai is clearly related to the archaeological
sources, methods and the concept involving with the image of the city were analyzed.
As a result, physical environment aspects including landscape of the road, center of
tourism activity, promoting events during the festival, touring zone, and the iconic
landscape should be improved. These will result in the image of the city and the
impression of visitors.