Abstract:
The purposes of this study were to study Wangtae as the massage sender, transferring knowledges through the local media, Lamtat folksongs. The study based on skill, knowledge, attitude, understanding to society and culture and to study the people ideas about Wangtae. The samples of this research comprised of two groups, Wangtae and 30 auditors. This research is qualitative research. All data got from interviewing, observing and recording The results were are follows : About Wangtae 1.1 Wangtae has good skill in sending message (thinking and writing) by using many methods, for examples reasoning, comparing, describing, giving the facts, sattiring, case-studying, role-playing, debating and using idioms. 1.2 Good attitude through himself, messages and people. 1.3 Good knowledge about the messages, messages sending and its procedures. 1.4 Good understanding to society and culture at the present. The opinions of the people about Wangtae were that he is a skillfull, good attitude, good knowledge and understanding about Thai society and cultural.