Abstract:
This study was based on the quasi-experimental research. The purpose of the study: first, to compare the Knowledge, Attitude, and Behavior (K.A.B.) of the pregnant women of Muang district, Krabi province. Before and after they participated in the development program on breastfeeding behavior; second, to compare the K.A.B. of the control and experimental group. Purposive sampling was used to select the participants. The total number of the participants was 60 pregnant women and was divided equally into to two groups, control and experimental. The program was developed from the Socio-Cognitive Theory and Social Support Theory. The researcher developed 3 questionnaires to test the Knowledge, Attitude, and Behavior of pregnant women to breastfeeding. The test for Knowledge has 0.80 reliability calculated using Kuder-Richardson Formula 20 while the Cronbachs alpha was used for the questionnaires of Attitude and Behavior and they had a reliability of 0.71 and 0.72, respectively. The data was analyzed using percentage, mean, standard deviation and independent sample t-test.
The results showed that: (1) the pregnant women under the experimental group had higher K.A.B. after participating compared to their K.A.B. before the program. (p < 0.05). (2) The pregnant womens K.A.B. under the experimental group was significantly higher compared to the control group. (p < 0.05)