Thitima Putthabhucha. The Aesthetic Influence of Color to Communicate. (). มหาวิทยาลัยราชภัฏกำแพงเพชร สำนักวิทยบริการและเทคโนโลยีสารสนเทศ. : มหาวิทยาลัยราชภัฏกำแพงเพชร, 2559.
Abstract:
Beauty in the world is perceived solely through the visual effects of our eye. To visually see
pictures created by human or even natural made beauty require elements of beauties color
plays and important role in perception of beauty. Color is reflected absorbed by the human
eyes and considered as one of the most full fulfilling elements in our lives. So without color,
how can human, civilization can has been fascinated by color from ancient to present time
color also influenced human emotions and mood. Color and its usage technique is the basic
element of visual communication from glamorous colored dresses and houses decorations. It
can also bring harmonious senses and bring a wonderful life to those who will Perceive if it
caused commercial market bloom / increases thus showed the value of color the Three main
criterias as follows, Know the psychology of color, Know how to use color properly, Identity
different colors and harmonious color.