Abstract:
The purpose of this research is to build a guideline for the development of textile design heritage into Thai contemporary lift. The design uniqueness characteristics of Lan na textile, specifically, Thai Yuan and Thai Lue, which are so popular for interior decorating from the consumer view point were selected for study. Their style, pattern, material and method of production found were incorporated into interior decorative products in response to the todays requirement. A data collection procedure consists of two parts. (1) An evaluation of the uniqueness characteristics of the original Lan na textile from 70 of purposive selected sampled prints by the textile experts. The data were measured by nominal scale from a pretested questionnaire. (2) An evaluation of consumers need and taste of textile for interior decoration. The data were obtained by ordinal scale measured of the responses to the questionnaire of 100 each from the randomly selected samples in Lan na area and the greater Bangkok area. After both were statistically analyzed, there were some indications that: (1) the uniqueness characteristics were apparent in Lai Jok, Lai Kit, Lai Ko and the imaginary patterns; (2) consumers preferred interior decoration with mix and match style, contemporary style and old fashioned style; (3) and the trend of 2012 were from local culture group, positive thinking group, new definition for normal group; (4) and Gen X B group of Middle-Middle level was the target group for contemporary Lan na textile designs. In the product design and development phase, as Gen X consumers prefer textile products made from easy care materials, the researcher turned to polyester cloths since they are (1) convenient to maintain, (2) better functioning, (3) more economical than natural fiber, (4) having many touches of feeling to select, (5) having the touch of weaving textile, (6) having special texture with golden and silver threads. For the method of production of design patterns, the researcher selected (1) the digital printing technology for its high precision in design reproduction and speed. (2) an embroidery technique and an appliqué technique to create the third dimension to the designs. The designs of Lan na textile for contemporary interior decorative products were the resulted of bringing in the important structure of original design patterns and (1) rearranging the composition into the geometry forms, the semi abstract forms and the abstract forms; (2) using various kinds of lines to create free forms of overlapping, twisting, extending, dimension and illusion; (3) using mother colours of red, blue, yellow, and black of original Lan na designs and a group of colours from the year 2012 trend, that turned into collections of sofa, armchairs, armless chairs, coffee tables, cushion, lamps and tapestry. They are so different from the product now available in the market. This may be considered as a way of bringing in national heritage culture to create contemporary products for daily life which might as well applied to other besides Lan na style.