Abstract:
This research was to investigate the study of Management of Student Football 7-A-SIDE Channel 7 Champion Cup in 2011 in term of resource management, sport management process, satisfaction of the participants and the results of the competition. The questionnaire was used to acquire data and choose specific of purposive sampling from the sample group of 8 persons from the organizing committee, 10 team managers, 40 coaches used to acquire data and choose specific of purposive sampling and 400 spectators used to acquire data and choose specific of accidental sampling as well as 8 persons from the organizing committee were interviewed. The collected data was analyzed in percentages, means, and standard deviations. The interviewing data were summarized in the form of essay. The results were as follows: 1. Management of Student Football 7-A-SIDE Channel 7 Champion Cup 2011, the overall aspect was rated at good level. In details, the management of human resources, finance, place, equipments, and facilities were all rated at good level. 2. Management of Student Football 7-A-SIDE Channel 7 Champion Cup 2011, the overall aspect was rated at good level. In details, the evaluating was rated at very good level while planning, directing, and organizing were rated at good level. 3. In satisfaction of the participants of the Management of Student Football 7-A-SIDE Channel 7 Champion Cup 2011, the overall aspect was rated at good level. In details, sport operating, place, equipments, facilities and public relations were all rated at good level. 4. In the perspective for the results of the competition and the effects which relate to society and economy were rated at good level. In details, team managers, coaches, staffs, and spectators were all rated at good level.