Abstract:
The purpose of this research was to examine the levels of the public satisfaction and
affecting factors towards the flea market in Makham Muang Mai Sub-district Municipality in
Makham District in Chanthaburi. The descriptive research of the survey study with the in-depth
interview and the participatory observation was applied to this research. The research populations
were the 366 qualified voters. The major results showed the high level of the public satisfaction
towards products in the flea market of Makham Muang Mai Sub - district Municipality. The
public satisfaction aspects of product quality, product variety, available and sufficient amount of
products, fresh products with reasonable price, and the product package were strongly satisfied.
The moderate level of the public satisfaction was shown in the aspects of nice and well-organized
product display and clean food. The influential factors towards the flea market service in Makham
Muang Mai Sub-district Municipality were positively viewed, showing the aspects of hospitality,
fair service, and quick service, including the aspect of sufficient service which was shown in the
moderate level.