Abstract:
This study aims to investigate the Production and the Distribution channel for Sang Yod Rice of the local farmers in Phattalung Province. By using quota sampling technique, 215 samples (Farmers in Phattalung Province) were randomly selected in the cultivating season of 2010-2011. Instrument for data collection included a questionnaire. The data were analyzed by SPSS (Statistic Package for the Social Science) on the frequency, percentages, Maximum, Minimum, and means.
The study shows that most of samples were women, aged 45-60 years old, with elementary education degree, from a family of 3-4 people, and with 2-5 year experience in Sang Yod Rice production.
It is found that the Sang Yod rice cultivation of these samples covers the total area of 1,907 rai, that is 8.87 rai per sample. Rice cultivation method is Wan Nam Tom (หว่านน้ำตม). On average, the labor force for the production is 2-3 people per sample, and tractors are used to plough. Seeds are from within the neighborhood, and rain water is used. Both chemical and organic fertilizers are used. There is no control over weeds, and pests. The rice continues to its natural course of maturation. Rice harvest machines are used in the harvesting process. Most farmers have no debt. The farmers have been trained by the government sectors on the production process, and have learned more specific techniques by joining the communal Sang Yod Rice group.The overview of the investment shows that the average cost per rai is 1,714.67 baht while the average income per rai is 4,731.54 baht. The average profit per rai is 3,015.87 baht, yielding the profit per capital of 1.76 times.
For the distribution channel of Sang Yod rice, it is found that the Farmers group sold paddy rice to rice mill in form of processed brown rice. The average price of fresh rice is about 11,160.99 baht per ton and the average price of dry rice is about 16,285.45 baht per ton. The price setter is the rice mill owner or Farmers group. The middleman plays an important role during the purchase where payment is done on spot. The buyer transport rice by 6-wheel trucks. Rice is packed in small size sacks of 1 kg each. The clear bag has a name label in Thai on it without details. The distribution is done immediately after the production process without much stocking. The government encourages quality production and seeks for distribution channels aboard.
WALAILAK UNIVERSITY. CENTER FOR LIBRARY RESOURCES AND EDUCATIONAL MEDIA