Nowrozy Kamar Jahan. Evaluation of the impact of the Information Education Communication (IEC) program on the knowledge of HIV/AIDS in Bangladesh. Master's Degree(Population and Reproductive Health Research). Mahidol University. : Mahidol University, 2003.
Evaluation of the impact of the Information Education Communication (IEC) program on the knowledge of HIV/AIDS in Bangladesh
Abstract:
HIV/AIDS is rapidly becoming a major public health problem throughout the
world, including Bangladesh. In Bangladesh, a total of 248 HIV positive cases have
been reported and so far, 26 HIV positive persons have developed AIDS. There is no
cure or effective vaccine for this deadly disease; only prevention can halt this
epidemic. A preventive program based on Information Education Communication
(IEC) campaign can increase the level of knowledge of the general adult population,
which in turn will help to prevent them from contracting HIV infection. Bangladesh
is in the pre-epidemic stage for HIV infection. But there are many high risk factors
that have potential to facilitate the spread of HIV/AIDS. The Bangladesh
Government has learned from the mistakes of other countries and started IEC
intervention to increase the knowledge of the general population in 1993.
The objective of this study is to explore the effect of the IEC program on the
knowledge of HIV/AIDS prevention among the general adult population of
Bangladesh. The study uses secondary data from the Bangladesh Demographic and
Health Survey (BDHS) 1999-2000. The study sample is 4529 adult males and
females, both from urban and rural areas, who have heard of HIV/AIDS.
The findings show that the majority of respondents have low HIV/AIDS
knowledge. Fifty-five percent do not have any knowledge regarding HIV/AIDS
prevention. The study also indicates that multichannel, mass media campaigns are
most effective in increasing knowledge. Among the multichannel mass media,
printed media is the most effective media for generating knowledge about
HIV/AIDS. The study results suggest that the IEC program has not met with success,
as the general population is not equipped with a satisfactory level of knowledge on
HIV infection, despite their access to a multichannel mass media communication
campaign. From multivariate analysis, the result supports only the first hypothesis
that a significant association occurred between exposure to mass media and
HIV/AIDS knowledge.
This study recommends that there be an urgently needed review and up-grade
of the ongoing Information Education and Communication program to ensure that a
nation-wide HIV/AIDS awareness campaign program covers all the general
population