Jiranee Surased. Formulation and effect of consumer's reference price on purchase evaluation : the moderating roles of product knowledge and deal-proneness. Doctoral Degree(Marketing). Thammasat University Libraries. : Thammasat University, 2004.
| Title | Contributor | Type |
|---|---|---|
| Formulation and effect of consumer's reference price on purchase evaluation : the moderating roles of product knowledge and deal-proneness
มหาวิทยาลัยธรรมศาสตร์ Jiranee Surased | Pipop Udorn | วิทยานิพนธ์/Thesis |