Application of Quality Function Deployment in Sport Bra Product Development

Name: Chutima Waisarayutt

Organization : Kasetsart University. Faculty of Agro-Industry. Program of Agro-Industry Technology Management

Name: Sudawan Siritaweechai

Address: 55/64 Ngamwongwan Rd. Thungsonghong Laksi Bangkok 10210 Thailand

keyword: QFD

; product development in apparel

; sport bra

; fashion product

; marketing research

Abstract: Apparel design and product development is complicate. The product itself is highly involved in functional, aesthetical and expression characteristic. In a large organization, the communication among all related units in order to develop a new product are inefficient. To promote a cross-functional working team, Quality Function Deployment (QFD) is applied on a sport bra product development of the leading sport bra manufacturing in Thailand. The study includes a marketing survey on target customers (judgmental sample size = 79) and a QFD application on product development planning process. The study shows the potential of using QFD as a tool for product development and it facilitates the communication and information transferred between marketing to research and development and to raw material unit, respectively. With this technological management tool, the product development process is more efficient.

Kasetsart University. Office of the University Library

Address: BANGKOK

Email: tdckulib@ku.ac.th

Created: ก.ค.-ธ.ค. 2549

Modified: 2009-09-25

Issued: 2009-09-25

บทความ/Article

application/pdf

วิทยาสารเกษตรศาสตร์ (สาขาวิทยาศาสตร์), 40(6) หน้า 172-180

eng

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