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Swan Yee Htet. An analytical study of parental motivations for selecting international schools in Myanmar. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2568.
An analytical study of parental motivations for selecting international schools in Myanmar
Name: Swan Yee Htet
keyword:
Independent Study
ThaSH:
Business management
Classification :.DDC: 370.116
ThaSH:
International schools
;
Myanmar
ThaSH:
Decision making
Abstract:
This research aims to explore and analyze the motivations of parents in Myanmar for selecting international schools for their children. With the rapid growth of international education in Myanmar, understanding the factors that influence parental decision-making has become increasingly important for educators, policymakers, and stakeholders in the educational sector.
The study employed a comprehensive framework derived from the 7Ps of the Service Marketing MixProduct, Price, Place, Promotion, People, Process, and Physical Evidenceto examine the various dimensions influencing parental motivations. By utilizing a quantitative approach, data were collected through structured questionnaires with a target population of 400 parents residing in the two major cities, Yangon and Mandalay in Myanmar. The questionnaire was designed to elicit responses on demographic information, perceptions of international schools, and factors influencing their selection decisions.
Preliminary findings indicate that the primary motivations for selecting international schools include the perceived quality of education, the reputation of the institution, and the desire for a globally oriented curriculum. Parents also prioritize factors including the qualifications of educators, the availability of extracurricular activities, and the overall school environment. While cost remains a significant consideration, many parents are willing to invest in tuition for the perceived long-term benefits of an international education.
The results of this study are expected to provide valuable insights for international school administrators and policymakers, enabling them to better align their offerings with parental expectations and enhance the overall appeal of their institutions. Furthermore, this research contributes to the academic discourse surrounding international education in Myanmar, offering a deeper understanding of parental motivations in a rapidly evolving educational landscape.
Keywords: international education, parental motivations, Myanmar, 7Ps service marketing mix.
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Warangrat Nitiwannakul
Role:
Advisor
Created:
2568
Modified:
2568-09-04
Issued:
2025-09-04
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
©copyrights SIAM UNIVERSITY
RightsAccess:
ใช้เวลา
0.034668 วินาที
Swan Yee Htet
| Title | Contributor | Type |
|---|---|---|
| An analytical study of parental motivations for selecting international schools in Myanmar
มหาวิทยาลัยสยาม Swan Yee Htet | Warangrat Nitiwannakul | วิทยานิพนธ์/Thesis |
Warangrat Nitiwannakul