The Interface Design of Wechat Applet for Historical Museums Based on the User Experience

Name: Yao Yuan

LCSH: WeChat

LCSH: Museum Applets

LCSH: Museum Application

Abstract: The purposes of this study are to analyze the interface design of the five WeChat mini-programs of the Chinese History Museum, to investigate users ' use of the five WeChat mini-programs of the Chinese History Museum, to find the existing problems of the mini-programs, to summarize the needs of users, and to put forward suggestions for the optimization of the interface design of the WeChat mini-programs of the Chinese history museum. The research method of this paper was a questionnaire survey so the research tool is a questionnaire. 50 users were the research objects, and the percentage, mean, and standard deviation (S.D.) were used for statistical analysis. The following conclusions are as follows; There are problems in interface design and user experience, mainly in the following six points: 1.) The overall page layout is unreasonable, 2.) The letter size is too small, 3. The color is not reasonable, 4. The icon cannot convey the information intuitively; 5. The design of the interface does not take into account the user's operating habits and ease of use; 6. The user's engagement is not enough. These problems lead to low satisfaction of the user towards mini-programs, which greatly affect the dissemination and development of the museum's WeChat mini-programs. From the user experience in the questionnaire, combined with literature analysis, case analysis, user research, demand summary, and other methods, this paper expounds the design principles of the museum's WeChat mini program interface in-depth and puts forward a series of optimization strategies for the interface design of the museum's WeChat mini program from seven aspects: icon, text, layout, color, navigation system, information presentation, and interaction. From the unsatisfactory user experience feedback of existing WeChat mini-programs of Chinese history museums, this study is committed to solving the dilemma of complicated and unattractive operation interface, insufficient user stickiness, low user retention, and insufficient user satisfaction of WeChat mini-programs of Chinese history museums, and provide a new method for the interface design of WeChat mini programs of museums.

Chiang Rai Rajabhat University. Academic Resources and Information Technology Center

Address: CHIANG RAI

Email: aritc@crru.ac.th

Name: Tian Shangfei

Role: Major-Advisor

Name: Kasira Phiwongkun

Role: Co-Advisor

Created: 2024

Modified: 2025-06-27

Issued: 2568-05-27

วิทยานิพนธ์/Thesis

application/pdf

tha

DegreeName: Master of Fine Arts

Level: Master's Degree

Descipline: Art and Design

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