Abstract:
The research on designing clothing for plus-size women aims to: 1) study the
needs for plus-size women's clothing styles; 2) design clothing for plus-size women;
and 3) investigate satisfaction with plus-size women's clothing styles. Based on a survey
of needs in clothing styles from plus-size women, it was discovered that the plus-size
women's group emphasizes the concept of dressing, designing clothing styles that are
modern and exotic according to fashion trends, as well as boosting plus-size womens
confidence. The researcher designed 3 collections of plus-size women's clothing, of
which one collection included 6 items, such as shirts, overcoats, crop tops, shorts, and
trousers. Inspired by Oceana, the summer sea with its reflections of the sun, and the
gradient shades of the sea, the design is a versatile plus-size women's clothing line
that can be worn with a variety of mix-and-match styles. The design also followed the
speculated fashion trends in 2024. Then, the researcher selected one collection,
created prototype products, and conducted a satisfaction survey using purposive
sampling on a target group of 50 plus-size women in the age range of 25 - 40. Finally,
the data were analyzed using percentages, means, and standard deviations.
The results of the study found that the majority of respondents of plus-size
women were 25 - 29 years old (82.00%), had a bachelor's degree (90.00%), were
employees of a company (44.00%), and had a monthly income of 15,001 - 20,000 baht
(34.00%). From a survey of satisfaction with plus-size women's clothing styles, the
overall level of satisfaction was at a high level, which was calculated as an average
(x̅ = 4.49). Plus-size women value the concept of creativity based on inspirations and
designs, detailed patterns, decorations, and a holistic view of an outfit. In addition,
they value the concept of strengthening attitudes about the dressing of each individual
to show different perspectives on dressing and to build confidence in plus-size women
to dare to dress in their style.