Saveone hotel business plan

Name: Ateeta Sarathiwatprapai

LCSH: Hotel management -- Thailand -- Nakhon Ratchasima

Abstract: The purpose of this study was to conduct a hotel business plan in order to harvest opportunities from an explosive growth over the decade of Nakhon Ratchasima. Data were collected and analyzed using secondary data including government official data, a nearby business survey. Based on the findings, it was concluded that the location of the business and the number of potential customers have a high chance of success rate of building a hotel. The results suggested that the hotel should be located near Save One Market where it is an affluent area with a high population and tourists with over 20,000 visitors visit every night. The recommendation recommended that the hotel should be a small, business-class hotel focused on providing rooms with a clean and modern character at a cheap price of 780 Baht; moreover, the hotel rooms feature modern furniture, high-end technology, and modern accessories primarily to serve Thai travelers who seek comfort, necessary amenities, and simplicity of services. In a good circumstance, financial projection predicted that the hotel could pay within 8 years.

Mahidol University. Mahidol University Library and Knowledge Center

Address: NAKHONPATHOM

Email: liwww@mahidol.ac.th

Name: Veerades Panvisavas

Role: Thesis Advisors

Name: Sarinya Sungkatavat

Role: Thesis Advisors

Created: 2020

Modified: 2568-04-17

Issued: 2025-04-15

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: Master of Management

Level: Master's Degree

Descipline: International Tourism and Hospitality Management

Grantor: Mahidol University

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