The Factors of Experiential Value and Technology Acceptance Effects on Customer Satisfaction on Online Fitness Apps Users Continuance Intention to Use in Guangxi, China.

Name: Zijian, Dai.

Organization : University of the Thai Chamber of Commerce

LCSH: Consumer satisfaction -- China

LCSH: Experiential Value

LCSH: Continuance Intention

LCSH: Online Fitness Apps

LCSH: Technology Acceptance

Abstract: The purpose of this paper is to demonstrate the factors of Experiential Value (EV) and Technology Acceptance (TA) effects on Satisfaction on online fitness apps users’ Continuance Intention (CI). Aesthetics (AES) and Customer Return on Investment (CROI) as the sub variables of Experiential Value (EV), Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Perceived enjoyment (PE) as the sub variables of Technology Acceptance (TA). In recent years, the usage of online fitness apps has become a new trend in China, especially during the COVID-19 outbreak, when the number of users increased rapidly. In this study took 405 valid questionnaire respondents data from Guangxi, China to analysis. The results shown that Customer Return on Investment (CROI), Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE) have positive effect on satisfaction (SAT). Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE) and Satisfaction (SAT) have positive effect on Continuance Intention (CI), Aesthetics (AES) has no effect on Satisfaction (SAT). Experiential Value (EV) have considered as partial effect on Satisfaction (SAT). Technology Acceptance (TA) have positive effect on Continuance Intention (CI). We totally collected 489 questionnaire respondents through WENJUANXING professional online questionnaire distribute channel, there are 405 valid respondents after data clean. According the data set analysis result of demographic part, the female portion (68.9%) was bigger than male portion (31.1%), the mainly generation level was 18-30 years old level (75.8%). The education level of the respondents on two mainly level, which were junior college (38.8%) and bachelor degree (34.3%). There is generally in two level of monthly income, which were less than 2500 CNY (41.2%) and 2501-4000 CNY (22.7%). The most often used online fitness app was Keep (35.3%), the second was Huawei yun dong jiang kang (15.8%), there is strongly competition in this online fitness industry. The frequency of using online fitness app generally on three level, which were once a week (43.2%), twice a week (17.5%), and every day (17.3%)

University of the Thai Chamber of Commerce. Central Library

Address: BANGKOK

Email: library@utcc.ac.th

Name: Panita Surachaikulwattana

Role: advisor

Created: 2022

Modified: 2022-10-31

Issued: 2022-10-27

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: 658.812 / Z68f

eng

DegreeName: Master of Bussiness Administration

Level: Master's Degree

Descipline: International Business Management

Grantor: University of the Thai Chamber of Commerce

©copyrights University of the Thai Chamber of Commerce

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