The study of identifying key success factors in deciding the visual(1) types and elements using on Facebook Ads among fashion industry

Name: Fan, You Chiang

keyword: Visual

LCSH: Internet advertising

; Facebook Ads

LCSH: Advertising

; Digital marketing

Abstract: This independent study, “The study of identifying key success factors in deciding the visual[1] types and elements using on Facebook ads among fashion industry”, aims to investigate on this phenomenon and determines the optimal combination factors that assist in the selection of visuals[1], which ultimately enhance the objective achievements of visual[1] marketing in the fashion industry. This is a contemporary topic in applied marketing that pertains to technology. The results of the finding will be beneficial to those who are interested in creating an impactful Facebook single image ads in fashion industry especially to Thailand market. The study is conducted based on both primary and secondary data in fields of exploratory and descriptive research, in-depth interview and questionnaire. The result of this study shows that the customer general behavior on Facebook, the effective elements that could drive audiences’ responds, and the factor that matter the most on paying into action of the Facebook single image ads. The author suggests one key message at once on the image, prioritizing the elements by the importance to the key message, simple concept is the king, warm color is more responsive than colder tone, human grab more attention on facial expression, and emotion is always the high-powered player in the visualization

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Hoffman, K. Douglas

Role: advisor

Created: 2016

Modified: 2021-06-08

Issued: 2021-06-08

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2016.425

eng

DegreeName: Master of Science

Level: Master's Degree

Descipline: Marketing

Grantor: Thammasat University

©copyrights Thammasat University

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