The study of Thai consumers' selection criteria when choosing on-demand logistics services

Name: Wanchompoo Choemvarachart

keyword: On-demand logistics services

; Selection criteria

; Purchasing criteria

; Customer satisfaction

Abstract: The study of “Thai consumers’ selection criteria when choosing on-demand logistics services” is a contemporary topic in applied marketing aimed to understand what are the criteria when consumer considering to use on-demand delivery service in Thailand to gain consumer insights and further improve their services. The objectives are to identify purchasing criteria when choosing on-demand logistics services, to determine the most important criteria that customers concerned, and compare the customer satisfaction between on-demand logistics service providers. Both exploratory research and descriptive research were conducted during the study. Qualitative research was collected by conducting 10 in-depth interview with on-demand logistics service users. Quantitative research was complete by 122 respondents via both online questionnaires. Data from quantitative survey was input to SPSS program to gather some essential statistic test. This study will help on-demand logistics providers understand more about key factors that influence customers’ decision so that they can focus and improve services in specific area.

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Hoffman, K. Douglas

Role: advisor

Created: 2017

Modified: 2021-04-22

Issued: 2021-04-22

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2017.488

eng

DegreeName: Master of Science

Level: Master's Degree

Descipline: Marketing

Grantor: Thammasat University

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