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Bounmixay, Khamxay.  An investigation of the relationships among cognitive and affective destination images, tourist satisfaction and revisit intention : cases of Luang Prabang provinec and Vientiane.  Master's Degree(Business Administration).  Mae Fah Luang University. The Learning Resources and Education Media Center. : , 2018.

Title

An investigation of the relationships among cognitive and affective destination images, tourist satisfaction and revisit intention : cases of Luang Prabang provinec and Vientiane

Title Alternative

Investigation of the relationships among cognitive and affective destination images, tourist satisfaction and revisit intention : cases of Luang Prabang provinec and Vientiane

Creator

Name: Bounmixay, Khamxay

Address: 333 Moo1, Thasud, Muang, Chiang Rai 57100

Organization : Mae Fah Luang University. School of Management. Business Administration

Email : ask.library@mfu.ac.th

Subject

keyword: Tourist

LCSH: Tourism -- Luang Prabang -- Marketing

Classification :.LCCS: G155.A1

LCSH: Tourism -- Vientiane -- Marketing

LCSH: Tourism -- Management -- Luang Prabang

LCSH: Tourism -- Management -- Vientiane

Description

Abstract: The tourist industry is considered a major source of incomes for Laos. Luang Prabang and Vientiane are two most famous destinations, which attract the great number of visitors in each year. However, recently, the tourist arrival rate has been dropped. This study examines the relationships among destination images, tourist satisfaction, tourists’ revisit intention and recommendation to others, incorporating both cognitive and affective attribute domains of image perceptions. The mediating effect of tourist satisfaction and overall image perception would be studied in between the cognitive and affective aspects of images and the behavioral responses of the tourists at post-travel level. A questionnaire-based explanatory research approach is used, and the conceptual model is validated by means of a sample size of 400 respondents who have had visited Luang Prabang and/or Vientiane before. SPSS software would be used to study the data statistically, which prioritizes on instrument quality validation and the hypotheses testing. Practically, the research can suggest important stimulus areas, which the destination marketers and policy-makers can make use of, in order to impact on tourists’ impressions and thus forms beliefs, views, thoughts and feelings.

Publisher

Mae Fah Luang University. The Learning Resources and Education Media Center

Address: Chiang Rai

Email: library@mfu.ac.th

Contributor

Name: Chai Ching Tan

Role: Advisor

Email : ask.library@mfu.ac.th

Date

Created: 2018

Modified: 2020-05-07

Issued: 2562

Issued: 2019-05-17

Type

วิทยานิพนธ์/Thesis

Format

application/pdf

Source

CallNumber: Thesis G155.A1 B765i 2018

Language

eng

Thesis

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Business Administration

Rights

RightsAccess:

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1	127010.pdf	2.93 MB	7	2024-10-20 14:39:22

ใช้เวลา

0.016303 วินาที

Creator : Bounmixay, Khamxay

Title	Contributor	Type
An investigation of the relationships among cognitive and affective destination images, tourist satisfaction and revisit intention : cases of Luang Prabang provinec and Vientiane มหาวิทยาลัยแม่ฟ้าหลวง Bounmixay, Khamxay;333 Moo1, Thasud, Muang, Chiang Rai 57100;Mae Fah Luang University. School of Management. Business Administration;ask.library@mfu.ac.th	Chai Ching Tan Advisor ask.library@mfu.ac.th	วิทยานิพนธ์/Thesis

Contributor : Chai Ching Tan

Title	Creator	Type and Date Create
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An empirical study of the state of performance reality reflected In the ABC (antecedent, behavioral and consequential) theory of service innovation for the myanmar's hotel industry มหาวิทยาลัยแม่ฟ้าหลวง Dr. Chai Ching Tan;Lecturer Pratsanee Nakeeree	Latt, Zaw Myo	วิทยานิพนธ์/Thesis
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